Trust matters more than almost anything else when money and personal details are involved, and that’s why PricedUp built this policy. It explains what information gets collected when someone signs up, places a bet, or contacts support. Reading it through takes a few minutes and answers most questions people have about their data.
We operate under UK Gambling Commission licence number 58267, which sets strict rules on how customer information must be handled. The policy below follows UK data protection law, including the General Data Protection Regulation as it applies in this country. Anyone with further questions can reach our support team through the contact page at any point.
What We Collect
Account details come first on the list: name, date of birth, address, email, and phone number get stored when someone registers. Payment information follows close behind, since deposits and withdrawals need verified card or bank details to process safely. Browsing data, like device type and pages visited, gets logged too, mainly to keep the site running smoothly.
A few other bits get gathered along the way as well:
- Betting history and transaction records tied to each account
- Communication logs from live chat, email, and support tickets
- Identity documents submitted during age and address verification
None of this gets collected for fun, every piece serves a purpose tied to running the site properly or meeting a legal requirement. Customers can ask what’s held on file at any time through support.
How We Use Your Data
Verifying age and identity sits at the top of the list, since UKGC rules demand it before any account goes live. Processing deposits, settling bets, and paying out winnings all rely on the same details collected at sign-up. Fraud checks run quietly in the background too, comparing patterns against known risk indicators.
Marketing emails go out only to customers who’ve opted in, and stopping them takes one click from any message received. Customer support staff pull up account history when someone gets in touch, purely to sort out the issue faster. None of this data gets sold to outside companies for their own marketing purposes.
Who We Share It With
Payment providers need certain details to process transactions, that’s simply how card payments and bank transfers work. Regulatory bodies, including the UKGC, can request records during audits or investigations into specific accounts. Fraud prevention services occasionally receive limited data too, mainly to flag patterns across the wider industry.
Law enforcement gets information only when a proper legal request lands on our desk, not on a whim. Third-party marketing firms never receive customer data from PricedUp, full stop. Every partner handling personal information signs agreements that hold them to the same data protection standards we follow ourselves.
Cookies and Tracking
Small files called cookies sit on a device once someone visits the site, helping keep login details and preferences saved between visits. Some cookies track which pages get visited most, which helps the team fix bugs and improve slow-loading areas. Browsers let users block or delete cookies at any point, though some site features might stop working properly afterward.
Third-party advertising cookies appear occasionally too, mostly from partners tracking campaign performance across different sites. Settings for managing these sit in the cookie banner shown on first visit, with options to accept or decline categories individually. Changing a mind later just means clearing cookies and revisiting that banner.
Data Storage and Security
Customer records sit on servers protected by encryption, firewalls, and restricted staff access. Only employees who actually need account details for their job can view them, and access gets logged automatically. Annual security audits check whether anything in this setup needs tightening.
Data doesn’t sit around forever once an account closes or goes inactive for a long stretch. Records get retained for periods set by UK gambling and financial regulations, often several years for transaction history. After that window passes, information gets deleted or anonymised in line with proper data handling rules.
Your Rights
Anyone can ask what personal data PricedUp holds on them, free of charge, through a simple request to support. Corrections to inaccurate details get made quickly once verified, usually within a few working days. Account closure and data deletion requests follow a similar process, though some records stay on file longer where law requires it.
Complaints about how personal data gets handled can go to the Information Commissioner’s Office if our own response feels unsatisfactory. Customers also have the right to limit certain types of processing, like turning off marketing without closing the account entirely. Support staff can walk anyone through these options step by step if the forms feel confusing.
Getting in Touch
Questions about this policy, or about any data PricedUp holds, are welcome through the contact page at pricedupsistersites.co.uk. Our support team handles privacy requests the same way they handle account queries, with a working day turnaround in most cases. Updates to this policy get posted on this page whenever something meaningful changes, so it’s worth checking back occasionally.